Chic Retreats: Boutique Hotels and Luxury Villas

Who are we and what are we all about?

Lulu Townsend, founder and Managing Director of Chic Retreats, developed a passion for small boutique hotels long before doing the PR and Marketing at her parent’s beautiful small luxury hotel in Italy more than 10 years ago. Starting with some of her favourite small chic hotels, she launched the Chic Retreats website at the end of 2002 with just 17 properties. Chic Retreats is the definitive collection of privately owned genuinely small boutique hotels, including Lulu's favourite boutique hotels in England, chic hotels in Bali and her pick of hidden little gems in France. Personally selected for their style, charm and personal service (Lulu isn't interested in star ratings), you are guaranteed to be treated as an individual and not just a room number.  If you are a small boutique hotel, B&B or luxury villa and would like to be part of Chic Retreats please email Lulu on lulu@chicretreats.com.

JOIN TODAY

Join Chic Retreats today and receive an annual membership card giving you preferential rates and benefits at all of our boutique hotels, B&Bs and luxury villas. Membership includes the Chic Retreats book which includes over 250 pages of small luxury hotels and little hidden gems from all over the world. 

For just GBP 20 a year (plus postage) the Chic Retreats membership will ensure you are treated as an individual not just a room number wherever you go.

Become a Chic Retreats Member

Lulu Loves

  • stunning cashmere shrugs in a rainbow of colours from Bird of Paradise

    Bird of Paradise

    If you buy anything this winter make it a cashmere/silk shrug from Bird of Paradise. In an array of colours from hot pink to gentle orange they transfrom from a shrug to a poncho, to a scarf to a wrap and at just £65 they are real value for money.
  • the new rainforest face care collection

    ila

    For Lulu's absolute favourite natural skincare products that also come in handy travel sizes. This travel pack of the new face collection is a must for any traveller.
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Press and Media

Better than Hip Hotels

Harpers Bazaar

Chic Search Autocomplete

Chic Collections

Enjoy our collections of boutique hotels, chic B&Bs and luxury villas from around the world.

Chic Retreats Newsletter

Sign up to the monthly Chic Retreats newsletter to be the first to hear about new boutique hotel openings, special offers and Lulu’s essential tips.

Featured Articles

Our pick of Chic Retreats articles on boutique hotels, travelling in style and what you can expect from a boutique holiday experience.

Special Offers

Lulu's pick of boutique hotel offers at Chic Retreats around the world.

  • 20% discount 5 nights or more in southern Spain: DDG Retreat
  • 3 for 2 at Arguibel in Biarritz: Arguibel

Featured hotel

Grace Santorini Hotel

Santorini - Greece

Grace Santorini is a stunning award-winning boutique hotel that has been included in most 'best hotels of the world' lists and continues to be one of the most stylish escapes in Santorini.  Part of the Grace Hotels Group, expect nothing short of perfection.

From EUR 370 per room per night

Partners

World Options is our preferred partner when it comes to good value flights and car hire worldwide.

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